About Us

We help people understand change, build confidence and develop the capabilities they need to succeed. 

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Our Ethos

At Honeyboot and Lemon, we stay curious. We ask questions, challenge assumptions and take the time to understand what’s really going on. We’re always learning, experimenting and exploring new possibilities — because the best solutions start with genuine curiosity. 

We understand that every organisation is different, and so is every challenge. We adapt to different audiences, budgets and scales, combining creativity, technology and practical thinking to build the right approach each time. 

We care about the details. We get close to our clients and think carefully about the people who’ll actually experience our work. From the techniques we use to the smallest finishing touches, we’re meticulous about creating something that feels thoughtful, inclusive and human. 

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Our Story

Based in the centre of the historic city of York, we set out to build a different kind of learning company – creative, flexible and genuinely curious about what organisations and their people actually need. 

Since the creation of Honeyboot & Lemon in 2014, we’ve worked across sectors, supported major transformation programmes, and built bespoke learning experiences around everything from new products and processes to complex technical subjects.

Meet the Team

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Andy Jones

Learning Director

With over 30 years’ experience helping organisations achieve their goals through learning and training, Andy specialises in designing high-quality learning experiences that make a real difference. 

Outside of work, Andy can usually be found writing stories, tinkering with drones, or clocking up the miles for his next half-marathon.

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David Fairweather

Managing Director

Before joining the corporate world, David founded and ran a successful legal publishing business. He brings a wealth of technical and commercial expertise to HBL, managing our platforms, client relationships and major projects.

At home, he enjoys spending time with his family, following the football, and swapping his headphones for an evening at the opera. 

Beth Jakeman

Content Developer

Beth joined HBL after university and has been with us the longest, growing her skills alongside us. With an eye for creativity, she has a knack for crafting beautiful and visually engaging content.

In her free time she’s a voracious reader, a keen hiker, an ardent film buff and an unapologetic snack scavenger. 

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Harvey Butterfield

Content Developer

With many years working with major international brands under his belt, Harvey has honed his L&D skills, uncovering the root cause of problems and turning them into practical, engaging learning solutions.

In his personal time, Harvey can be found exploring York in search of fresh ingredients for the kitchen and new vinyl for this collection.

Jarvis Feather

Content Developer

Jarvis brings a wealth of technical expertise alongside years of experience in animation and design. He enjoys nothing more than a good puzzle to solve and the opportunity to add a new skill to his repertoire.

Outside of the office, these skills expand to the maps, worlds and stories he creates for his Dungeons & Dragons campaigns.

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Work with us!

We can’t wait to hear how Honeyboot & Lemon can help you!

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